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After a few years, it was ported to the US, heavily promoted in Nintendo Power Magazine, and became a multinational hit. However, as they had hoped, Final Fantasy was a big hit in Japan. It was a risk because if the game fared badly, Square would have likely gone out of business.
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Those in power at Square saw an opportunity in genre of console RPG and took a risk by creating the original Final Fantasy. This game, essentially the first RPG on a home console, was made by another famous third party developer in the gaming industry, Enix. While pondering what to do about their situation, Dragon Warrior ( Dragon Quest in Japan) was breaking sales records and quickly becoming an instant classic. Square was not doing too well financially as they released several clunker games that never left Japan. This goofy feature added little to the games and likewise died out quickly, never to be attempted again. By pressing the select button, the screen flashes weird colors that give a 3-D affect if you're wearing a pair of 3-D glasses that came with the game. Both games featured an identical marketing gimmick. 3-D World Runner, a fast paced platform shooter and Rad Racer, an arcade style racing game were two notable games in their early history. Their first few games for the NES were mildly successful in both the US and Japan. Square began as a small time game developer in Japan. Often simultaneously berated and heralded for their focus on plot and graphics over game play, Square enjoys more time in the gaming community's eye than arguably any other third party developer. Although they have dabbled into the creation of fighting, adventure and even racing games, their fame and fortune comes from RPGs (role playing games), particularly the Final Fantasy series. Inscribed on a tombstone in Final Fantasy VIįounded in 1986, Square has risen to be one of the most renowned, criticized, controversial and successful video game companies in the world, bringing in over $345 million annually.